Red Bull Soapbox Race Chile 2020

We created this key art image project for Red Bull's Soapbox Race 2020, in Chile. Made from photos from events all over the world, the challenge was to integrate them in a single image, believable image.

Red Bull
Soapbox Race 2020 Chile

The wackiest car race returns to Chile! Red Bull's Soapbox Race is back, and to promote it, we were tasked with creating an image that conveyed the spirit of this event: craziness, speed and fun.

We used several photos from events around the world to compose this image, keeping it within the realm of reality, giving the illusion of a real image taken in the right moment, rather than a cartoon or a 100% CGI/3D render.

Details

Build up Video

Created at a speed of 4.5 hours/image, resumed in 60 seconds process video.

WIP Stages

Like a car una race, no image arrives at the finish line without a few pit stops!

Credits

Client: Red Bull Chile
Agency: Espinaca
Art Director: Camilo Castillo
Digital Artist: Marce Moya Ochoa

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