![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/1d7cee02f2c4bf80a11f7989b7f31b33e00b4a99dbf63b7ddfed0e477699cd43c59f657f18745183_rw_1920.jpg?h=11d6e88c275b62df8960d03f3bab4641)
This is an ongoing personal branding project for Yoga Instructor Roxanna.
She is known as Pollo 🐤 (chicken) by her friends and family, so we named her brand Poyoga: Pollo + Yoga.
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/ed99b2bb-746f-411f-a317-b48644926a1b_rw_1920.jpg?h=1840c27cabc3690b2d243b4064f533bd)
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/95f4c938-1630-4104-9a1f-80e711fe8e65_rw_1920.jpg?h=3ccebf4edf3567482f76374ac48d16eb)
We designed the posters to be different to everything you expect about yoga: typically soft colors, clean backgrounds, lots of script fonts, etc.
We wanted bright, fun colors. Cool photo treatments. Nice, modern typography. A completely different approach.
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/00ba7085-ec42-4259-a7c2-7c77770842f4_rw_1920.jpg?h=56dd9a7eb9ac6b2efbf8894ac5409e5f)
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/c83bd1ab-bdb6-4322-b778-b7341c63c7ba_rw_1920.jpg?h=5ff9281369df1cee88edd9213b6bcb66)
We designed her cards with a full body front and back photo of Roxanna, that folds in half to represent a yoga sequence from a sun salutation.
This simple but elegant designed was very welcomed by one of my absolute idols in design: Stefan Sagmeister from Sagmeister & Walsh. Even Jessica Walsh gave it a like :)
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/e8fff4c50b5720e62c70a1b650dde5bcd64d6fe507d7dc8463ab3360bfcd24efd8140bf4a91f537a_rw_1920.jpg?h=5eb1a6f37c5a4d569bf5be049912505b)
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/4bb8efbb1a33653d82dea7570ff226dd0e4b4ce1ce9330f2a392573eddad6fbbc86017d3778b8682_rw_1200.jpg?h=ecff3fde1cada83fc2982b6897b3e5c4)
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/8aadef41ef92e59fbb6a04b0b99a7937578643a427b5007b81c41f3256e00e6b3377c2a1b5d597f3_rw_1920.jpg?h=0a6786a1b9947d6061253838d49c6b20)
It's been a pleasure working with such a talented yogui, and the process though atypical, is a breath of fresh air and gives space to creativity and proposing as we advance in her personal branding.
There's still a lot to be done, and I'll be posting the progress here, so be sure to appreciate this project and also follow Poyoga in her social media:
NAMASTÉ 🙌