![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/335f11f21a1a84ab50aa3fbd_rw_1920.jpg?h=888afcdeadad9205a9b34471b1e3b585)
Birthday cake
for unexpected birthdays.
for unexpected birthdays.
Easy Cake is a special pre mixed flour that allows you to prepare chocolate cakes in a very short time.
Like when you didn't knew you were gonna need a cake.
Details
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/b58be4b3df937c2f7a3d9114_rw_1920.jpg?h=11e212164d8c9ccdc79870ac8a029533)
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/808d1ebdef510e5d2c40d204_rw_1920.jpg?h=7b406c745ac5cfb7f86dd49c51d9358b)
Process
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/03d695242df20d81a3ca9817_rw_1200.jpg?h=dcd68e832fc74dba84e0047217d6a57f)
Rough sketch
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/9df9db66d02007981b4c079f_rw_1920.jpg?h=09fda3173a3e9416eaaba306466d4f0d)
Second sketch by Felipe Sáez
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/2e05da505df993d7b4e88436_rw_1920.jpg?h=23146e31ba3a3df968f9366fbba5dc4d)
Color sketch by Felipe Sáez
![](https://cdn.myportfolio.com/7934716701b0105451fb01c70d3c553a/cc400cbea341ebe5487ba5aa_rw_1200.jpg?h=aa0ec28fef2744b881e28d04b9a71c51)
Photo selection and base comp before retouch
BBDO Chile for Carozzi – Mont Blanc
Executive Creative Direction: Jorge Muñoz, Marcelo Con
Creative Direction: Felipe Bobadilla Agouborde
Copywriting: María de los Ángeles Contreras, Leonardo Aravena
Art Direction: Marce Moya Ochoa, Andrés Cominetti
Photography: MCM Studio
Retouching: Sergio Duarte / doarte.cl
Creative Direction: Felipe Bobadilla Agouborde
Copywriting: María de los Ángeles Contreras, Leonardo Aravena
Art Direction: Marce Moya Ochoa, Andrés Cominetti
Photography: MCM Studio
Retouching: Sergio Duarte / doarte.cl