SAVING LIVES THROUGH BETTER CREATIVE
This was a real creative collaboration with amazingly talented people. Each image was created masterfully from photographs through compositing and retouching. We went from concept to completion in under 5 days in house. Armor suit and Creative Direction by the talented folks at the Glass Agency
. We're really stoked on this campaign and love how the work gets across the idea that it's up to all of us to be safer on the roads.
Hats off to the California OTS for having the vision to sign off on this incredible concept by the agency.
Project Lead: Dave Cox
Retouching and compositing: Marce Moya Ochoa